27 Best SEO Tools of 2024 Honest Reviews and Free Options

Whether you’re focusing on keyword research, technical audits, or link building, there’s a tool for every aspect of SEO. Start with the free options and gradually explore paid tools as your needs grow. HubSpot’s SEO tools are integrated with its marketing platform, allowing for seamless optimization alongside other marketing efforts. It’s particularly useful for inbound marketing strategies, providing insights into content performance and user engagement. Whether you’re a blogger, a SaaS company, or a local business, SEO tools are 100% necessary to compete on search engines. The more high-quality backlinks you have, the higher your ranking in search results.

All in One SEO Tools

You can conduct keyword research, monitor backlinks, analyze competitors, optimize content, and much more, all through this platform. If you’re serious about backlinks (and you should be), Majestic is the tool you need. It digs deeper into link data than anything else on the market, uncovering insights that broader platforms miss.

Best Free SEO Tools Reviewed In 2025

After testing RankIQ, we concluded that it’s an effective tool for bloggers and smaller companies looking to improve their search engine ranking. It offers a user-friendly interface and AI-driven insights that can be useful for those new to SEO or who have limited time. However, larger enterprises or experienced SEO professionals may require a more comprehensive and integrated approach that RankIQ may not be able to provide. Pricing for Moz Pro begins at $99 per month for the Standard plan, which covers the basic tools. The Medium plan offers a wider range of features for $179 per month, and a free trial is available. Note that plans come with a 20% discount if paid for annually.

As the premier search engine, it’s no surprise that Google offers a masterful tool to support SEO strategies. Google Search Console lets you directly request URL indexing, receive notifications about site problems, and gain suggestions for optimization  — all for free. Mangools is an SEO toolkit without the high price tag of premium tools.

• By working on the above SEO factors, you can ensure that your website is optimized for search engine success.
• SEO professionals who prefer desktop software and want to avoid monthly subscriptions.
• Use the Keyword Lists feature to create and save lists of keywords for further research.
• Then combine it with Google Search Console data to highlight clicks and impressions.
• In addition to the tools mentioned above, there are several other noteworthy options that can enhance your SEO strategy.

Some advanced features, including the AI writing assistant, are available only in higher tiers or as add-ons. BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved. Byword is an AI-powered platform that generates SEO-optimized articles from a list of keywords.

It is a time-consuming process and there’s a lot to learn, so you may be better off outsourcing SEO. However, performing DIY SEO in some areas is easier with the help of the best SEO tools. Top SEO tools that Forbes Advisor recommends include Ahrefs, KWFinder, WooRank, SEO Anomaly Semrush and BrightLocal. The higher your rating and the more reviews you have, the higher you’ll rank in the local SERPs. You can monitor your reviews and respond to them manually, but this is time-consuming for any business.

The depth of features means there’s a learning curve, especially for those new to SEO, and the pricing may be a stretch for very small teams or solo marketers. Still, if keyword research is a priority, and you want to back it with accurate, actionable data, Ahrefs remains one of the most powerful tools available. Ahrefs is the best SEO tool for keyword research thanks to its massive keyword database, high data accuracy, and deep competitive insights. It’s used by agencies, in-house marketers, and SEO professionals who need reliable data to find ranking opportunities and evaluate competitors. The tool is officially certified by YouTube and integrates seamlessly with your channel, offering real-time suggestions that help boost video rankings. One of its standout features is thumbnail and title A/B testing, available in higher-tier plans, which lets you experiment and track what performs best over time.

The platform is noted for its high return on ad spend (ROAS) and its ability to generate significant revenue. Of all the rank tracking tools I’ve used, STAT is the most consistently accurate and well beyond everything else. This SEO tool allows you to get the Alexa traffic rankings of you and your competitors. This tools will help you provide SEO Services by determining the appropriate amount you should be paying (or charging) per month for a text link (ad) on the specified URL. It is import that a search engine is able to follow any redirects that you may have set up.